Have you ever wondered what home staging actually is? A few people get nervous about it, thinking we are going to ask them to refurbish their home for sale. We are not!
Put simply, home staging is simply preparing your house for sale. The purpose behind it is to make your home is as appealing as possible to the widest number of buyers with the aim of getting a quicker sale and a better price in the process. Home staging takes into consideration the flow of your home, your furniture arrangement and looks at eliminating clutter so your home looks brighter and more spacious.
Property Address – Moreton Green, Heysham
Time on Market – 7 Weeks
Reason for selling – Upsizing
Have you ever heard of scent marketing? In case you didn’t know it is a technique used by many businesses in order to help influence a buyer / client’s mood. Smell is thought to be the most powerful sense we have. A smell can affect how we feel. Research has found scent can add to a buyer’s perception of a product’s value.
This week I wanted to look at how the right smell can positively influence your home sale and how wrong the smell can easily put buyers off!
Property Address. Wilton Close, Lancaster
Time on the market 6 weeks
Number of viewings 5
Reason for selling Relocating to be closer to family
Sold for Full asking Price
The client was changing agents having tried not one, but two low cost fixed fee local agents. She was struggling to get interest and had only 3 viewings over a 300 day period. Like many other people who choose this route she had been tied to a lengthy contract which luckily was about to expire. She came to us asking for help and was interested to know what we could do different.
To the relief of the owners we chose not to reduce the asking price but focus on the property marketing and what she could also do to make the home look more attractive to buyers. This included better photos and simple home staging. We talked about how to advertise the property and where. We considered who their likely buyer would be and created a bespoke plan to attract this type of person
We generated 5 viewings in a 4 week period. After a 2nd viewing, the eventual buyer offered the full asking price allowing our client just last week to move onto pastures new and live close to the their family and grandchildren. Our client was most happy. Their last agent had advised that they reduce their asking price. Had they done this they would have been thousands out of pocket. Luckily they called us!
We wish Mr and Mrs Tomlinson all the best in the future and hope they enjoy the benefits of having their family closer. Can we help you move with a bespoke moving plan? If so please call me on 01524 843322. At JDG we are here to help you.