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How smells can influence the selling success of your home

Have you ever heard of scent marketing?  In case you didn’t know it is a technique used by many businesses in order to help influence a buyer / client’s mood.  Smell is thought to be the most powerful sense we have.   A smell can affect how we feel.  Research has found scent can add to a buyer’s perception of a product’s value.

This week I wanted to look at how the right smell can positively influence your home sale and how wrong the smell can easily put buyers off!

The sweet smell of selling success

Positive Scents

Citrus scents are uplifting.  They smell fresh and clean.  They remind us of sunny days and give a happy feeling.  Think of oranges and lemons.  They are simple scents and instantly recognisable.  This is a great scent to have in the kitchen and so much more subtle than the old baking and coffee joke!

 

Relaxing Scents

Lavender is a fabulous relaxing scent.  I love it as a plant in the garden, watching how it sways in the breeze and the colour impact it has.  Inside the home, use it in the bedroom.  Spray your bed linen with a pillow spray.  Dab it with cotton wool on to your lightbulbs.  Then on viewings the lights as they warm up gradually release the relaxing subtle smell!

 

Luxurious Scents

Vanilla is a luxurious smell, often found in high-end fashion boutiques and furniture stores.  It’s a simple distinctive smell one which is often described as warm and welcoming hence it is also used in many hotels. Vanilla is also thought to be comforting and is used to put people at ease, hence it’s great to use in your living areas!

 

Something doesn’t smell right

Do you smoke?  Do you have pets?  Maybe you have a teenage son with a collection of smelly trainers.  Or even worse, you might have damp issues.  All of these can give off the wrong type of smell.  Remember your home needs to smell fresh at the very least.  That means emptying the dustbin before viewings, hoovering often and opening the windows!
Think of all the smells you love.  It might be the smell of freshly cut grass.  It could be the smell of the ocean.  For me it is the smell of relax at the spa.  Think how these smells make you feel.  Now apply this thinking to your property sale to help get the maximum price for your home!

 

My name is Michelle Gallagher of JDG Estate Agents.  My team and I are here to help get you moved and achieve the best possible price.  If you would like any moving advice, please give me a call.   We are here to help.  Our advice is free!  Call us on 01524 843322 or 01524 409100.

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